Keystone Lab / Work / Campaign
Busan Expo 2030 — Candidacy Campaign
A city-wide promotional campaign supporting Busan's bid to host the 2030 World Expo — turning Paris into a stage for "Busan is good for World Expo 2030".
Scope of work
- Campaign Strategy
- Dinners & Receptions
- OOH & Street
- Busking & Activations
- Production
How we did it
From gala dinners and receptions to advertising campaigns, street activations, a Seine péniche takeover, busking performances and OOH across the city, the campaign brought Busan's candidacy to every corner of Paris.
We designed and ran the full programme end to end — concept, media, live performances, mascots and on-site production — carrying one message across dozens of touchpoints.
Gallery
Planning a cultural or institutional event?
Keystone Lab designs and produces events connecting Korea and Europe — from concept to execution. The Paris event studio of the Keystone Group, founded in Paris in 2002.
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